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convex tv programmatic and ideological aims: ::: 1) there are a lot of simple reasons
for creating your own radio show, your own magazine or your own media-friendly
socio-sphere: as profit is the only motive within the marketplace, products
have to be easily consumable in order to be exchanged. furthermore, the
trend within the media-industries seems to move towards monopolisation
and fragmentation simultaneously. so, if you don't want to be indust-real,
or you simply can't, you have to become a critical mass media substitue
yourself - easily consumable, but avoid the profit. that's the rule of
the different.
::: 2) there are a few simple reasons for doing
things collectively: technologically and economically speaking the collective
is the only space where you can be marginally successful and successfully
marginal. that means: in order to create marginal media products you have
to invest the same amount of energy and intelligence as into a mainstream
product. that's the rule of the mutual.
::: 3) but the most fundamental reason for doing
things in a collective, through your own channels, and the creation of
something thereby seen as *marginal*, is the following: the blind spot
of critique is the fact that it is always already within the system of
raising attention, promoting products and helping them sell. being a collective
you can be critical, sellable and buyable at the same time. it's just so
easy. have you tried it yet? the system will care for you as long as the
cultural logic believes in the importance of being marginal. that's the
rule of welfare.
::: 4) having understood this, you are a *self-marginalising*
collective. attention economy will be on your side. you will get invitations,
media coverage, visitors and curators. you will get yourself a theory background
on self-organisation (which allows you to make yourselves even more plausible),
an economical background of neoliberalism (which allows you to get the
surplus value of expanding your network) and you will get yourself more
hardware (which allows you to be aware of the efforts of multinationals).
on the street they might call you a nomad, but that's just because they
haven't heard of digital artisans yet. that's the rule of appropriation.
::: 5) but caution. be aware that self-marginalisation
has become a quality in itself. the self-marginalised seem to be of interest
suddenly, just because they are marginal and they seem to enjoy it. ersatz.
if you are marginal enough, you will become the ultimate new product -
or at least an utterly clever art project. it just depends on the environment
you are in or you push yourself into. the new interest in collectives who
unconsciously or deliberately fail to adjust themselves to the logic of
the market can only be dealt with if you are able to permanently drift
along the horizon of attention - setting and rising. change your clothes
and attitudes in time. live on impression-management. don't take unfashionable
drugs, always look interested, never lose your smile. your bank account
will do this for you. if you are in minus figures you can be sure you made
it: supermarginalisation, the pure essence of your own system. the upper
level. you hacked it. you are in. that's the rule of wisdom.
::: 6) self-marginalising is about creating a
product-based gestalt-difference between the poles of *something* and *nothing*
that is interesting enough to be analysed by someone other than yourself.
that should be no problem as long as you keep working on oscillations and
modulations - thus processing transmissions into transformations, information
into energy, cultural capital into art communication into production, yourself
into ourselves, eigensinn into collective dreaming. only then you can display
your critiques as art, without your criteria being critizised. never organise
yourself - it's just too much hassle. you will get delivered your self-marginalisation
within the next nanos. pay per net, keep your mouth shut and use your fingertips
as the antennas of your experience. work to make them believe. believe
to make them work. in other words: make an alias. that's the rule of getting
copied.
::: (this text was originally published under
the title "*developed arrestment* - make alias (a pj for ten or six notes
on the death of self-organising)" and can also be found at:
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